Logo design for TradeBullet automated trading software

TradeBullet is a multi-broker application that handles fully automated order routing to your broker from most charting software, MS Excel or any custom application.

Built on an industrial-strength framework, TradeBullet is blazing fast and can handle up to 20 orders per second. Whether you trade in multiple accounts simultaneously or use advanced order types including direct ECN routing, TradeBullet makes it simple and easy.

The logo depicts the extremely high speed of the program along with it's stability and simplicity.

Additionally we developed different logo variants for different sizes and media: in very small sizes human eye doesn't recognise some decoration elements and they need to be enlarged, also 2-colour logo is used for print production while screen media such as web can use a full-colour bullet image.

Zoomed fragments of the logo for different media and sizes

The other problem is the low resolution of the screens which leads to blurring the lines behind the bullet when scaling the logo. For this purposes we prepared several variants for different logo sizes which leave the lines as sharp as in the big original.

   
Smaller logo for the web without and with corrections. Compare the amount of white lines with the topmost logo.

Testimonial

Elinity delivered everything we asked and more. They are not afraid to suggest better ways to do things even if it entails more work for them. They have done a superb job and I would not hesitate to recommend them.

Francis Gingras
ATResearch, Montreal

Other projects for this client

• Web design for Advanced Trading Research, Montreal - software for automated online trading
• Logo design for Advanced Trading Research (Montreal)