About us

Our approach

When designing web sites we remember the golden rule: "99.9% of time users spent NOT on your site. If the user cannot easily accomplish his goals on your site, he leaves."
We spend a great deal of site development time on market analysis, development of easy-to-use site layout and navigation, and usability testing of applied solutions.
Most of design studios don't do this work since it is invisible to client and it is hard to charge for it.
But when your site loses visitors, your business loses money.
We build custom solutions that work the best for your business.

We are proud to build all our projects standards compliant.
We understand that standards compliance is not just successful validation of the code. Web standards were created to force the developers use more meaningful semantic markup with content separated from presentation.
The main benefits of using them are:
- faster loading pages and less server traffic,
- easier support and update,
- accessibility to any platform, audience or media,
- search-engines friendly content.
Coding with web standards requires more knowledge and experience and this prevents other studios from using them.
In fact, it does not set any limitations for visual design and is faster than old-school techniques.

The first impression about your company is made by visual look and feel and we work hard to make visual design of your site appealing, professional and sticking to memory.
In our process graphic design is applied to a site layout already developed on a user-analysis step. In this way content and desired user action determines the visual design, not the way round.

We've passed through all the hurdles of owning a small business and now want to offer our clients affordable rates for professional services.

We prefer to do a complex job and be proud of it rather than do it in a slipshod way and get money fast.